iPod, Annotated
An itinerant inkster bites Apple in NOHO—and the public bites back
Laura Conaway
Tuesday, May 25th 2004
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photo: Staci Schwartz
Details:
The Inkster's conclusions about the i in iPod:
insecure
impolite
income (not yours)
isolation
"in touch"
"I want one"
income
"I love you"
interesting
intimate
insurrection
ignorance
illiterate
inadequate
intercourse
indominable [sic] human spirit
indifference
"in crowd"
impolite
incommunicado
"I can't stand the silence"
"I don't want to talk to you"
individual
incoherent
idiot
impunity
indict
investment
impossible
inspiration
infantile
id (Freud)
immoral
inibriated [sic]
inebriated
inoculate
incubate
incapacitation
"I don't care anymore"
irreconcilable
ignorance
intersection
incompatibility
incomplete
"I give up"
idol
icon
iPod
insulting
imaginary
intoxicated
insane
instrumental
irrefutable
X
"in touch"
infinity
inconsequential
individuality
introvert
isolated
irrational
"I need"
incorrect
impulse
intent
inside
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Apple's digital answer to the analog Walkman is corking the ears of the world at a rate of more than 700,000 pairs every three months. A cheaper version, the iPod mini, offers room for only 1,000 songs but already has a waiting list of customers. "The 'i' stands for 'I want one,' " read the graffitied line on one billboard. With an urban cry reminiscent of Barbara Kruger's graphic exploits or the Missing Foundation's upturned cocktail glass, whoever did this hasty work turned an ad campaign about being cool into a commentary on being alone. With their own markers, viewers answered back. "The 'i' stands for the person who did these comments 'is totally cool,' " one wrote. Another complained, "The I stands for impatence [sic] you idiot." A third dispensed with the "I" business completely and just stated, "Your notes are stupid."
By Friday morning, the game was over. Rain had washed most of the marks away.
| All Photos: Staci Schwartz |
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